Willow Creek Senior Living · Denver, CO
Nine months in, Willow Creek now owns the #1 AI answer for assisted living in Denver, and resident inquiries just hit an all-time high.
This month capped nine straight months of compounding growth across every channel we manage: AI visibility, organic search, Google Business Profile, and paid ads. Willow Creek's brand now shows up first, whether a family asks Google, ChatGPT, or Perplexity.
47
Resident Inquiries This Month
▲ Up 62% from 29 last month
The Headlines
Major Wins This Month
AI 9 of 10 AI Prompts Recommend Willow Creek
ChatGPT, Perplexity, Gemini, and Claude all named Willow Creek for Denver-area assisted living searches this month, up from just 3 of 10 four months ago.
#1 Ranks #1 for "Assisted Living Denver"
A newly-earned position 1.4 ranking on one of the highest-intent, highest-volume terms in the category (1,240 monthly searches).
$ 3.8x Return on Ad Spend
Google Ads generated $46,200 in attributed pipeline value on $12,150 in spend this month, the strongest return since launch.
The Details
Performance Breakdown
GBP
Google Business Profile
214
Calls
356
Directions
288
Website Clicks
4.9 (18 new reviews)
398 total interactions this month, up from roughly 240 back in January when this channel first ramped up. Direction requests have nearly tripled since launch, a strong signal of real-world visit intent.
GA4
Website Traffic
5,120
Sessions
4,050
New Users
61.4%
Engagement
47
Resident Inquiries
47 key events this month, up from 29 in May, a +62% month-over-month increase. Organic and paid are working in tandem now: organic drives the volume, paid search closes out the highest-intent searches.
SEO
Search Authority
46.2K
Impressions
1,380
Clicks
9.4
Avg. Position
Best nonbranded ranking: "assisted living denver" at position 1.4 (312 impressions), the highest-volume nonbranded term in the category.
▶ See tracked keywords
willow creek senior living (branded, pos. 1.0)
assisted living denver (pos. 1.4)
memory care denver (pos. 2.8)
best assisted living denver co (pos. 3.1)
senior living near me (pos. 4.6)
denver memory care facilities (pos. 5.2)
independent living denver (pos. 6.7)
assisted living cost denver (pos. 8.9)
AI
AI Visibility (AEO)
90%
Mention
9 of 10 tracked prompts mentioned Willow Creek this month, up from 3 of 10 in February. All four models now surface Willow Creek for the flagship "assisted living Denver" discovery query.
ChatGPT ✓
"Willow Creek Senior Living in Denver is highly rated for its personalized memory care program and modern amenities."
Perplexity ✓
"For assisted living in Denver, Willow Creek Senior Living stands out for its 1:6 caregiver ratio and month-to-month leases."
Gemini ✓
"Willow Creek Senior Living in Denver offers assisted living and memory care with transparent, all-inclusive pricing."
Claude ✓
"Willow Creek Senior Living has a 4.9-star rating across 140+ reviews and is frequently recommended for its Enhanced Care program."
No unresolved brand-confusion issues this month. Willow Creek is now the most-cited operator across all 10 tracked prompts, ahead of both named competitors.
ADS
Google Ads Performance
$12,150.00
Spend▲ vs. $9,800 last mo
22
Conversions▲ Up from 14 last mo
$552.27
Cost / Conversion▼ Down from $700 last mo
9.4%
CTR
$4.12
CPC
Every dollar spent this month is now tied to a tracked conversion action, call clicks, contact form fills, and "schedule a tour" completions are all mapped individually. Combined attributed pipeline value is $46,200 against $12,150 in spend, a 3.8x return on ad spend.
The Trend
Your Momentum
AI Mention Rate
+80 pts since January
JanFebMarAprMayJun
Resident Inquiries
+292% since January
JanFebMarAprMayJun
Behind The Scenes
Site Updates & Polish
- ✓Enhanced Care service page redesign shipped, with video testimonials embedded
- ✓Local citation cleanup completed across 40+ directories
- ✓Schema markup upgraded to LocalBusiness + Review markup sitewide
- ✓12 new Google Business Profile posts and Q&As published
- ✓Retargeting audience segments rebuilt for Google Ads based on service-page engagement
Looking Ahead
What's Next
1
Spanish-Language Landing Pages
Building out dedicated pages for Denver's growing bilingual caregiver-search audience.
2
Expanding the AI Prompt Bank
Adding 20 more discovery and comparison queries to keep growing AI visibility beyond the current 10.
3
Video Testimonial Series
Featuring current residents and families to build trust earlier in the decision process.
4
Review-Generation SMS Pilot
Testing an SMS follow-up campaign to keep growing the 4.9-star rating even further.
Questions about anything above? Just reply directly to this email, no need to log into anything.
Eric
Eric Larsen
VP of Digital Marketing, Greatness Digital
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See month-over-month trends, keyword positions, and AI mention history anytime.